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30x500 Academy: Read their minds
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Kickoff the course right with tips, tricks, and how to win
How to Win at 30x500 - The Investment Mindset (29:06)
How to Win - How this course is organized to help you get things done (21:59)
How to Win - How to make sure these lessons get into your brain (9:50)
How to Win - What's next for you (7:47)
New! Create Your 12 Week Success Plan
Download, print, and use the 30x500 Success Planner
Where do you start?
Don't skip this section.
The Failcycle and Why It Happens to Everyone (5:23)
3 questions to make a product you KNOW will sell (10:29)
How to choose an audience. p.s. Don't let this stop you. Seriously. (14:57)
Action Challenge! Name your audience
Recommended tools & techniques for your blog and email list
Two more techniques to help you name your audience
Before you move on...
Pain. Where and how do you find it?
Safari Starts Here
First Try! Study this thread, and take notes. What do you see? (8:03)
How to Painstorm any discussion thread on the internet (17:22)
Exercise! Practice Painstorming Techniques (16:33)
Virtual Hot Seat: Evaluate your Painstorming Notes
"When have I done enough painstorming?"
Use the 30x500 Canvas to keep track of your progress (7:49)
Print out the 30x500 Canvas, stick it on your wall
How to Find Your Audience's Watering Holes (10:09)
Watering Hole Keyword Cheat Sheet
Watering Hole Remix Tool
Action Challenge! Where are your Audience's Watering Holes?
With more practice, you'll earn yourself a superpower.
Not sure if your audience is online? Don't give up, try these advanced techniques!
Reverse-Search Popular Blogs to find Watering Holes
Found Pain? Now use it for good.
No pain, no gain
You've gotta understand how marketing leads to sales (12:20)
First Try! Come up with 5 marketing topics for... (7:23)
Learn the Ebomb Recipe that WORKS (11:00)
Exercise: Come up with as many potential ebomb concepts as you can from just one thread (13:00)
Virtual Hot Seat: How good are your ebomb topics?
Action Challenge! Create your very first REAL ebombs
Ebomb Level 1: complete!
Finding MORE pain
What else is in those watering holes?
First Try: What can you tell about this community? (7:01)
How to gather keywords as clues (12:47)
Exercise: Practice getting keywords and themes from topic titles (17:00)
Virtual Hot Seat: Understanding Keywords & Themes
How to use Keywords to choose new threads, and find new watering holes (8:16)
Action Challenge! Use keywords to gather threads for your audience
How do you keep all of your Sales Safari data organized?
Print me! Sales Safari Cheat Sheet
How to get your audience's attention
If you want to get peoples' attention, here's what NOT to do.
The Actual Danger of Being Vague (8:07)
How to collect the CRISPIEST Sales Safari Data (16:18)
Tap your audience on the shoulder with crispier Ebombs (3:17)
Exercise: Practice Collecting Safari Gold (Jargon, Worldview, and Recommendations) (17:30)
Virtual Hot Seat: Analyze your Safari Gold - Hidden Pain
Virtual Hot Seat: Analyze your Safari Gold - Jargon
Virtual Hot Seat: Analyze your Safari Gold - Recommendations
Virtual Hot Seat: Analyze your Safari Gold - Worldview
Action Challenge! Gather Safari Gold for YOUR audience
Worldviews are tough - here's a closer look
Cheat Sheet: Painful Emotions
Cheat Sheet: Jargon Hunting
Cheat Sheet - Recommendations
Cheat Sheet - Understanding Worldview
Action Challenge! How to create a USEFUL List Post
Action Challenge! The Power of the Review Post
How to use your Safari Gold to create endless Ebombs (13:32)
Action Challenge! Rapid-fire Ebomb Concepts.
Ebomb Kinds & Categories Cheat Sheet
Score your Ebombs, Make 'em Better
4 Criteria For Better Ebombs: Crispy Pain, The Fix, Next Action, & Connectors
Printable Ebomb Scorecard (USE ME!)
Getting Traffic: Content Distribution the 30x500 Way
Share your Ebombs without being labeled as a self-promotional jerk (7:38)
Strategies 1 & 2: Ambient Findability, and the Automagic of Trackbacks (3:57)
Strategies 3 & 4: Tweet like a person & treat your email list right! (4:54)
Strategy 5: Tips for Watering Hole Participation (8:43)
Strategy 6: Deliberately pitching your Ebombs (4:16)
Action Challenge! Share your Ebombs with your audience.
Strategy 7: Reputation = Repetition (2:57)
Bonus: Additional Sales Safari Demos
Safari on Twitter
Safari on Instagram
"Read their Minds" Q&A with Amy & Alex
Audiences: Not quite a peer? (4:26)
Audiences: Businesses vs professionals vs consumers (4:00)
Audiences: Find an audience you're uniquely suited to serve (3:16)
Audiences: What if my experience isn't "commercial"? (5:32)
Audiences: What if they don't talk about their pain? (9:57)
Audiences: What if I'm a newbie myself? (5:27)
Sales Safari: What if I find a pain, but don't know the answer? (7:07)
Sales Safari: What if their pains are too specific? (5:30)
Sales Safari: What if someone else already posted a correct answer or solution? (3:43)
Sales Safari: Is there a good way to use Stack Overflow, Q&A Sites? (4:41)
Ebombs: How do I avoid Help Vampires? (6:54)
Ebombs: How do I keep my ebombs focused and on topic? (9:25)
Ebombs: How much time to spend on individual ebombs? (5:30)
Ebombs: Can you "waste" momentum before launch? (7:04)
Q&A Summary and Themes (3:19)
What comes next?
Building the habits to succeed (9:47)
Begin "Part 2 - Build the Business"
4 Criteria For Better Ebombs: Crispy Pain, The Fix, Next Action, & Connectors
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