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Pioneers: Read their minds
Overview
What to do if you have questions
Where do you start?
Don't skip this section.
The Failcycle and Why It Happens to Everyone (5:23)
3 questions to make a product you KNOW will sell (10:29)
How to choose an audience. p.s. Don't let this stop you. Seriously. (14:57)
Action Challenge! Name your audience
Recommended tools & techniques for your blog and email list
Before you move on...
Pain. Where and how do you find it?
Safari Starts Here
First Try! Study this thread, and take notes. What do you see? (8:03)
How to Painstorm any discussion thread on the internet (17:22)
Exercise! Practice Painstorming Techniques (16:33)
Virtual Hot Seat: Evaluate your Painstorming Notes
"When have I done enough painstorming?"
Use the 30x500 Canvas to keep track of your progress (7:49)
Print out the 30x500 Canvas, stick it on your wall
How to Find Your Audience's Watering Holes (10:09)
Watering Hole Keyword Cheat Sheet
Action Challenge! Where are your Audience's Watering Holes?
With more practice, you'll earn yourself a superpower.
Found Pain? Now use it for good.
No pain, no gain
You've gotta understand how marketing leads to sales (12:20)
First Try! Come up with 5 marketing topics for... (7:23)
Learn the Ebomb Recipe that WORKS (11:00)
Exercise: Come up with as many potential ebomb concepts as you can from just one thread (13:00)
Virtual Hot Seat: How good are your ebomb topics?
Action Challenge! Create your very first REAL ebombs
Ebomb Level 1: complete!
Finding MORE pain
What else is in those watering holes?
First Try: What can you tell about this community? (7:01)
How to gather keywords as clues (12:47)
Exercise: Practice getting keywords and themes from topic titles (17:00)
Virtual Hot Seat: Understanding Keywords & Themes
How to use Keywords to choose new threads, and find new watering holes (8:16)
Action Challenge! Use keywords to gather threads for your audience
How do you keep all of your Sales Safari data organized?
How to get your audience's attention
If you want to get peoples' attention, here's what NOT to do.
The Actual Danger of Being Vague (8:07)
How to collect the CRISPIEST Sales Safari Data (16:18)
Tap your audience on the shoulder with crispier Ebombs (3:17)
Exercise: Practice Collecting Safari Gold (Hidden Pain, Jargon, Worldview, and Recommendations) (17:30)
Virtual Hot Seat: Analyze your Safari Gold - Hidden Pain
Virtual Hot Seat: Analyze your Safari Gold - Jargon
Virtual Hot Seat: Analyze your Safari Gold - Recommendations
Virtual Hot Seat: Analyze your Safari Gold - Worldview
Cheat Sheet: Painful Emotions
Cheat Sheet: Jargon Hunting
Cheat Sheet: Recommendations
Cheat Sheet: Understanding Worldview
Action Challenge! Gather Safari Gold for YOUR audience
Action Challenge! How to create a USEFUL List Post
Action Challenge! The Power of the Review Post
How to use your Safari Gold to create endless Ebombs (13:32)
Action Challenge! Rapid-fire Ebomb Concepts.
Ebomb Kinds & Categories Cheat Sheet
Worldviews are tough - here's a closer look
Score your Ebombs, Make 'em Better
4 Criteria For Better Ebombs: Crispy Pain, The Fix, Next Action, & Connectors
Printable Ebomb Scorecard (USE ME!)
Building your Ebomb Strategy
Share your Ebombs without being labeled as a self-promotional jerk (7:38)
Strategies 1 & 2: Ambient Findability, and the Automagic of Trackbacks (3:57)
Strategies 3 & 4: Tweet like a person & treat your email list right! (4:54)
Strategy 5: Tips for Watering Hole Participation (8:43)
Strategy 6: Deliberately pitching your Ebombs (4:16)
Action Challenge! Share your Ebombs with your audience.
Bonus Strategy 7: Keep On Truckin' (2:57)
What comes next?
Building the habits to succeed (9:47)
"Read Their Minds" Q&A with Amy & Alex (88:58)
Begin "Part 2 - Build the Business"
Cheat Sheet: Understanding Worldview
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