30x500 Academy: Build the Biz

Part 2: You're gearing up to design a product and ask for money. The stakes are higher. Let's build.

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This course is only available as part of the 30x500 Academy!




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In life, and business, there are no guarantees. But here's our promise to you:

We care more about our students' success than taking their money. Easy to say, but for 5 years, we've actively turned away students who had to borrow money to take the course, students with unreasonable expectations for their financial success, students not equipped to make a product, and students who don't seem willing to do the slow work to build a business incrementally.

We're honest to the end about the level of effort, skills, and other ingredients required. Here's a list of the top reasons you would NOT want to do 30x500, including personality types and audience types that are not recommended for this course and approach.

We expect you to be honest about your best effort to apply the process that you learn. This is NOT a get rich quick program, or a startup lottery. Following the 30x500 process takes time, and effort...but it does work. Your wins might seem small at first, but if you keep going, they'll become bigger wins before you know it. You don't even need to get things perfect to get great results. In most cases, doing things 20% right will get you better results than doing nothing.

If you take the small, unsexy steps: if you follow the steps to do Safari research, take notes, and review the; you ship ebombs that help people in your audience and add them to your list; if you practice each element of the 30x500 process and still DO NOT feel like you are making progress 90 days after you begin doing the work, we will try to work with you to identify what's missing. And if that doesn't work, we'll give you a full refund.


Frequently Asked Questions


Is 30x500 right for me?

Most of the time, if you're asking this question you're really asking one of the following:

  • Will it work for my existing idea/product?
  • Will it work for my audience?
  • Will it work for me, personally?

We've answered all three of these questions in detail for you here.

If you've read that page and still are unsure, please email us [email protected] before signing up!

What happens after I buy?

When you log in for the first time you'll see a few lessons that we've created to welcome you to the 30x500 Pioneers program: some recommended reading to help you get ready and soon, some mini-assignments to help you hit the ground running when the course officially begins in April.

You'll also be able to get an invite to the Pioneers-only "Brick Stackers Lounger" chat room in Slack, so you can meet and get to know your fellow students.

Will you (Amy & Alex) be available if I get stuck?

Our priority is for you to succeed, so if you have specific questions about understanding and applying the course material, we'll absolutely do our best to help! But to keep expectations clear, 30x500 Pioneers doesn't turn Alex & Amy into your private 24/7 business or life coaches. If you email us for help, we ask that you're respectful of our time and more importantly, that you're actually doing the work and not just asking questions to avoid the work. :)

Beyond the 30x500 Pioneers program, for students who are taking ACTION (even little bits of action, like shipping ebombs), additional coaching is available through alumni only resources like periodic 30x500 Masterclasses and The Forge, our alumni-only community of practice.

Can 30x500 help me validate my existing idea?

Nope. That’s backwards. The 30×500 process won’t help you ‘validate’ your idea — that’s a technique for the land of wishin’ and hopin’ and we don’t teach that here.

Okay...can I learn how to make more sales with my existing product?

If you already have a product THAT’S ALREADY MAKING SALES, the 30×500 techniques can help you make MORE sales and grow your product empire further, by understanding your market even better, and marketing and selling more effectively. Read more here to see if 30x500 is right for you.

Is there a "community" component to 30x500 Pioneers?

You'll get access to a private chat room for you to meet & connect with fellow Pioneers, but it's more of a "social space" not specifically baked into the course itself. There's a good reason for that - community only helps your progress after you're in motion.

What's the story behind the name '30x500'?

30x500 is a formula, a simple bit of arithmetic.

Before we created 30x500 we noticed that a LOT of our very talented friends were stuck – miserable – at startup and corporate jobs they hated. They looked longingly into the world of having a product business of their own, but were faced with the chasm of how to replace their existing income.

If their income was something like – say, a healthy $180k/year salary – they could never imagine themselves building a business to replace that. Until we broke it down for them: you only need to deliver $30/month worth of value to 500 customers to gross $180k/year. That's 500 customers, on the ENTIRE INTERNET.

When you see those numbers, success as a bootstrapping solo entrepreneur starts to look so much more achievable. Hence, 30x500. Of course, both of those numbers are variables. Deliver $100/month to 150 customers, same outcome (with less support!). Introduce a second product, especially one that your existing happy customers are likely to buy, and the numbers start to...well, stack up.

That's why this little bit of math is at the heart of Stacking the Bricks to build your business.

Do you offer payment plans?
No, sorry! If you're not prepared to afford 30x500 yet, it would be unwise to spend the money now. You can start brick-stacking by saving up for it!
I’m NOT a designer or a developer. Will 30×500 work for me?

Probably! You don't need to be a designer, developer, or writer to successfully use the concepts that we teach in 30x500. You do NOT need to have technical or programming skills. You SHOULD have the skills to create a product without outsourcing the product creation itself. Do you have those skills?

Hint: if you're currently paid to perform a skill, you can create a product.

If you're not sure, read this first.

And if you're still not sure if 30x500 is for you, email us at [email protected] and ask us!

What if I'm based outside of the United States? Will 30x500 still work if I live in a different country?

You won't find any US centric concepts in 30x500. All of the Sales Safari work you'll be doing you can do from anywhere, on audiences from anywhere. That's the beauty of using the internet.

And since 30x500 Pioneers is something you can do on your own time, you don't have to worry about time zones. Even the "live" events will be recorded for watching when it's easy for you.

We have success stories from all over the world, and 30x500 Pioneers are enrolled from everywhere you can imagine.

Some countries DO have specific needs for their software (especially once money starts changing hands), but we don't focus much on tools because they're such a TINY part of the process. Any tool we recommend, however, almost certainly has an international-friendly equivalent.

If you're concerned about language issues - specific to the course or the exercises – or if you're still not sure if 30x500 is for you, email us at [email protected] and ask us!

How long will the course material be available?

Forever! Once you're enrolled, you'll have continued access to the 30x500 video lessons, PDF workbooks, and exercises. By enrolling in 30x500 Pioneers, you'll also get any updates/improvements we make to the course material through January 2016.

How much time will I need to dedicate to this course?

Naturally, the more time you invest, the more and better results you'll get in less time. Duh :)

But we've structured 30x500 so that your results build over time. This means that you don't need to feel like "I need to do this for X amount of time" before getting results.

With that said, we generally suggest that you need 40-50+ hours of safari research before you have enough data to notice patterns that are product-worthy. But it's more important to set a pace that you can keep up so you achieve the results than to "rush" the 40-50 hours and do a poor job.

How soon will I be able to launch my first product?

Part of what you'll learn is to redefine what a "product" actually is. Within the first couple of hours of 30x500 lessons, you'll have learned enough to start shipping ebombs, which are really just tiny, free products.

Your first PAID product will take more work, but the timeline is entirely dependent on your willingness to apply the steps (remember, 9 out of 10 failures in our class are the result of not doing ANY steps).

If you're motivated and focused on your audience, it's entirely possible for you to get results faster. But we're not here to tell you when you can or can't launch. Your results are entirely based on the work you put in: doing Sales Safari, shipping ebombs, backwards planning, and actually launching.

Will I need to wait for “Step 2 - Build the Business” to launch a paid product?

The timing and outcome of "Step 1 - Read Their Minds" is for you to start doing Sales Safari and shipping ebombs. You won't just be doing it once, you'll be doing it a LOT.

By the time you'll have Safari'd and ebomb'd your way to gather enough data and built enough of an audience to be ready for "Step 2 - Build a Business", the material will be ready on your doorstep :)

Will new content get added?

We're going to be adding new content to 30x500 Pioneers in two main "waves": First, at our kickoff in April (exact date TBD), where we'll unveil the foundation material you need to start Reading Their Minds.

The second wave will come in June, featuring all new material to help you continue to build your business, step by step, and prepare for your first launch. The second wave will also include improvements to the Read Their Minds section. Any new material we add between that wave and January 2016 will also be yours for free.

How will the Q&A sessions work? Can I ask any question? Will my question definitely be answered?

We've been doing Q&A's in our Bootcamps for 2 years, and have learned several ways to keep those Q&A sessions focused in two ways:

  1. We'll collect and moderate all of the questions ahead of time. This helps us merge questions that are essentially the same thing.
  2. This won't be a general "ask us anything" session, questions will be focused on specific areas of the course.

We've never NOT answered all of the questions on a Q&A list with these techniques, it's surprisingly efficient and a lot of fun! Also, since we'll be answering questions via Google Hangout, the entire session will be recorded so you can watch/listen again anytime.

I still have questions!

I'm sure we have answers for you - just drop us an email at [email protected].



Note: when you click this button, you'll be sent to a secure form on https://sso.usefedora.com. That's normal! :)

Your Brick Stacking Teachers

Since 2010, we have taught nearly 1000 students from around the world how to build and launch a product busines. In the last 2 years alone, our students have collectively earned over $2 Million. We keep our skills sharp and practice what we preach outside of 30x500:


Amy Hoy

Freckle Time Tracking, Just Fucking Ship, and her popular blog UnicornFree.com

Amy quit her last (very cushy) job in 2007, opened up a consultancy for Fortune 100 companies, and then threw that all out the window to start a product biz after procrastinating for years. Freckle has earned over $1.6MM in it's lifetime, and her tech ebooks & workshops have earned >$200k.

Her hard-earned lessons in bootstrapping - delivered with her trademark bullshit-free honesty - has helped countless people get off their butts and ship.



Alex Hillman

Indy Hall Coworking, GroupBuzz Discussions, and his popular blog dangerouslyawesome.com

Alex founded Indy Hall in 2006 while he was still a freelance web developer, and has grown it into one of the world's first, and longest running coworking spaces. Since, he's midwifed many products and businesses including his most recent, a discussion list for tight-knit communities called GroupBuzz.

Many credit Alex with their starts, citing his non-nonsense credo "JFDI" (just effing do it) as a source of inspiration to stop with the excuses and, well, JFDI.

We also organize an annual sold-out conference in Philadelphia for the product bootstrapper community called BaconBizConf.
Come meet a communty of your peers at the next event!