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30x500 Academy: Build the Biz
Getting from here to Successful Product Sales
Here's your timeline for building the business (7:29)
There are three types of failure you need to avoid (6:06)
How to avoid Type 1 Failure with a Backwards Plan (5:31)
Want to see that Backwards Plan in detail?
Backwards Plan Live Demo! (31:21)
Pitch-first Product Development
How can you predictably make things your audience wants to buy? (6:11)
The PDF Formula in Action (9:23)
First Try! What's the Dream? (8:39)
How to Reverse Pain into Dream (13:17)
Exercise: Practice Negating & Obliterating Pain (18:05)
Virtual Hot Seat - Did you negate, or obliterate?
Case Study! Step by Step Crispification of Pain and Dream. (6:30)
Exercise: Practice the process of "Review and Reverse"
Action Challenge! Review and Reverse from your own Safari Notes
Why write pitches BEFORE you create a product? (7:39)
The Infinite Pitch Generator
A whole world of fixes and what they have in common (15:46)
How to Create Infinite Fixes (16:38)
Infinite Fixes Part II - Interrogation (13:35)
Cheat Sheet: Interrogation Questions
Infinite Fixes Part III, Return of the Fix - Mix in Methods & Formats (12:30)
Cheat Sheets: Fix Methods and Formats
Turn Pain, Dream, and Fix into Bullets of Gold (8:06)
Going From Many Pitches to Picking Your First
Which Fix do you Pick? Plinko & Constraints. (5:24)
Your Constraints: Mechanical, Happiness, and Decency. (11:03)
Customer Constraints: Familiarity, Buying Habits & Beliefs (7:01)
Perfectly Crafted Pitches, Every Time
The Fundamentals of Pitchwriting (15:35)
Action Challenge! Add Headlines to your pitch for Structure and Skimming
Action Challenge! 8 Criteria and 2 Tricks to Critique a PDF Pitch
Action Challenge! Audit and improve your CTAs
Scope & Build, Straight from your Pitch
Read (or re-read) Just F#*!ing Ship! (Free download)
Shopping the shelf for tools
Ready to start building? Watch this first
JFS Pep Talk #1: "Shipping is a learnable skill" (9:48)
JFS Pep Talk #2: Your Framework for Getting Work Done (10:28)
JFS Pep Talk #3: Treat Deadlines as Challenges (5:55)
JFS Pep Talk #4: What Happens When You're "Done" (8:06)
How to Launch Your Product
How many subscribers do you need to launch? (4:30)
What makes a launch successful? What makes people want to buy? (14:03)
Recipes for Product Pricing w/Guest Professor Patrick McKenzie (10:42)
4 Surprising Things About Launch Day (and beyond)
Surprise #1 - The Myth of the Big Launch (8:45)
Surprise #2 - What do you do if a launch flops? (11:01)
Surprise #3 - After the launch, you'll feel... (10:34)
Surprise #4 - What are your next steps after launch? (5:54)
Exercise: Practice the process of "Review and Reverse"
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